Made In Memphis

Designers channel the Bluff City with locally made jewelry and garments.



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Fine-wale cord print trench by Ellizabeth Holliday, DeNovo Design, $335; fascinator with ostrich feathers by Kaki Smith, Kaki Valerius Smith Millnery, $195.

Elizabeth Holliday of DeNovo Style designs in the upstairs sunroom of her Cooper-Young bungalow. She moved to Memphis from San Francisco in 2007 and focuses almost exclusively on coats and jackets. “I kind of experiment with things,” she says. “Sometimes I get inspired by what’s going on in the world, and sometimes it’s architecture or the fabrics that land on my table.” Holliday, who has a bachelor’s degree in psychology, first got interested in design when she did pattern drafting with a friend. Then she worked with an independent designer in San Francisco and tried to launch an entire sportswear line. That’s when Holliday made the decision to focus more on outerwear. The plan was to start approaching stores for the fall season, but for now her pieces are available at etsy.com/shop/denovostyle.

Kaki Smith of Kaki Valerius Smith Millinery was an art teacher before she started designing hats and fascinators four years ago. Like some of the other designers featured here, her interest started on a whim and grew into something much more. In Smith’s case, her fascination with headgear began with an article she saved about making hats. So she started taking millinery classes and ended up in Europe studying under masters Dillon Wallwork and Adrian Howard. Some of their clients have included the royal family and Sir Anthony Hopkins. “It’s a real, viable market [overseas],” Smith says. It’s a market here too. She has designed hats for weddings and Kentucky Derby parties, and even put together a giant poppy flower hat for a flower show gala. Her designs are carried exclusively at Kittie Kyle.  

Special Thank-You To:

Sarah Jackson and Hannah Mitchell from COLORS, models
Kendrick Simpson, makeup artist
Alyx Ray, hair stylist
Megan Snider, photography assistant
Michelle Tucker/58 Graphics.com, retoucher
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