By the Numbers

4— Number of people in the Memphis phone book whose last name is "Christmas"

0 — Number of people in Memphis whose last name is "Claus"

38117 ­— Zip code of St. Nick Street in East Memphis

$14 — Amount spent at Wayne's Wholesale Candy Company on peppermints and candy canes for this month's cover

1966 — Year Kwanzaa was established as the first African-American holiday in America. The Swahili name means "first fruits."

$1.5 billion — Amount Americans spend on Christmas trees annually

36 million — Number of trees harvested annually for Christmas trees

22 million — Households without a Christmas tree in 2007

8 — Size, in inches, of a typical chimney flue

46 — Estimated size, in inches, of the waist of Santa Claus

$1.2 billion — Value of Christmas ornaments imported from China

47 — Percent of those who say they'd toss a holiday fruitcake in the trash without delay

$34.18 — Average amount consumers expect to spend on holiday decorations this year, according to the National Retail Federation

56 — Touchdown passes thrown by Archie Manning in his career at Ole Miss (three years)

81 — Touchdown passes thrown by Eli Manning in his career at Ole Miss

89 — Touchdown passes thrown by Peyton Manning in his career at Tennessee


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