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Style Watch

Puttin' on the GRIZZ

05/17/13

Puttin' on the GRIZZ

OK so by now, everyone is puttin' on the GRIZZ, or should. So, how about I show you mine and you show me yours? Me first:     My incredible headdress is by Mimi & Mary of Brave Design. This particular piece has gone to countless Grizz games including play off games in which I have met David Stern and his wife (they loved it) and Monday night's Game 4 in which I was sitting next to ZBo's family. Zbo's mama loved it so much that I gave it to her for the rest of our season. Good Karma, great juju, the Universe wants it...whatever. The headdress made national TV and it's only right that I passed it along. *Special Note: My t-shirt is from Hoop City Memphis and my good friend, Jeff Jackson, is wearing the awesome Nike shirt that...

Posted at 12:11 PM | Permalink | Comments: 8

Looking Good Despite the Mud and Rain and Cold

05/10/13

Looking Good Despite the Mud and Rain and Cold

Memphis is not for sissies and MusicFest once again proved that Mother Nature is gonna have her way when we wanna have our way with some of the best live music around. Regardless, the crowd braved it, the artists rocked it, and everybody did their best to represent. Also part of the routine is the party inside The Memphis Flyer tent, where one of our favorite photographers, Don Perry, shot festival-goers who were having a blast despite the Mud and the Rain and the Cold. Here are some of our Memphis proud: All of this mash-up of fashion, music, and mud totally brings out the most creative revelers and artists. Capturing these elements were three of my other very favorite photographers working in Memphis right now: Ziggy Tucker, Joey Miller, and Bob Bayne. Thankfully,...

Posted at 10:53 AM | Permalink | Comments

Les Bijoux Parisienes

05/02/13

Les Bijoux Parisienes

The Dixon was transformed last Saturday night into a chic, modern, and sublime fete celebrating the exquisite exhibit: Les Bijoux Parisienes. Everything about the event was amazing-the collection, the guests, the tent, the settings, the lighting, the food and French 75 cocktails...every detail rocked and made me feel just like I was either in Paris or roaming in Central Park. Increible... *Major Snaps* to the Dixon and it's volunteers who put this together. Check out the insane floral display by Greg Campbell (sadly, no relation) of The Garden District that greeted guests as they arrived. Several examples of the psychadelic glam by Moonshine Lighting Inc. that was the interior of the massive tent by Mahaffey. Dusk is glowing and guests are elegant....

Posted at 09:19 AM | Permalink | Comments

Madewell Store Opening

04/30/13

Madewell Store Opening

Madewell opened it's doors in Tennessee in Saddle Creek last Tuesday. Known for it's high quality denim, this is the store for the gal who craves effortless chic in her life. Easy for a young girl but great for moms too who want to look pulled together in familiar fabrics with tailored details. Also-they have the BEST denim cut offs.    Here's the Madewell uniform per se: super soft t's with denim cut offs...all in every color.  Here's a tote that I'm totally consumed with... ...and easy, colorful belts. Aside from the obvious, the *other* best part about the Madewell opening was getting to meet so many other local fashion bloggers. Such a cool little community of young, bright, and stylish women converged and then wrote all...

Posted at 09:20 AM | Permalink | Comments

"What a Week I'm Having"

04/19/13

"What a Week I'm Having"

"What a week I'm having" is one of the hilarious quotes from Eugene Levy in 1984's, Splash. Although in the film it refers to his chasing down a mermaid, for me it refers to the serendipitous week I've had filled with fashion mermaids, unicorns, and rainbows per se. Here I am with my son and Carly Rae Jepsen at The Peabody's Rooftop Party co-hosted by Q107.5. CRJ wore a skintight but not offensive black tube dress, black cropped leather jacket, pumps, and a cool necklace with a chic ponytail — adorbs. She is teeny-tiny and very slender. And, she was nice to my son. Love her. Photo credit goes to Chris Taylor of Q107.5 — super cool guy.  My *new to me* sweet Louis Vuitton (photo above) came unexpectedly from my good...

Posted at 09:55 AM | Permalink | Comments: 1

MFW Wrap Up

04/12/13

MFW Wrap Up

Wow, did MFW just happen? Well, it did and it rocked. Here are some photos to prove just how much fun we had...  Brave Design Co-Creator, Mary Seay Taylor, with model Aviana, in the VIP tent Saturday night. Both are draped in Brave. Lucky gals.  Lauren Carlson, the designer behind Question the Answer line, with her sis, Maggie, in the VIP tent Saturday. Both are wearing the addictive jewelry.    Kittie Kyle was a sponsor and showed Yoana Baraschi Saturday night. Carol Furr, store owner Cindy Gambrell, and a friend are enjoying themselves at the event.  That's me — hair by Necha Dickinson and makeup by Kendrick Simpson. I'm wearing my mother's-in-law vintage earrings from the '80s and a bright turquoise dress by Yigal...

Posted at 01:36 PM | Permalink | Comments

Memphis Fashion Weekend Giveaways UPDATED

04/01/13

Memphis Fashion Weekend Giveaways UPDATED

Update Thursday, April 4th:  Congratulations to our winners, Sarah, Melissa, Kris, and Shawn! Enjoy your Memphis Fashion Weekend booty! MFW is starting now; head to memphisfashionweekend.com to find out more. And Augusta will be Instagramming from MFW all weekend long on the Memphis magazine Instagram account:  follow us! Memphis Fashion Weekend starts next Thursday, April 4th, at Alchemy with an industry and VIP Preview Party. Designers, models, and other glitterati will be taking in the creations of several wildly talented local designers. Unique to today's blog is a list of giveaways from a few participating designers from this year's special weekend. Blog Readers — now's your chance to have your own special piece from MFW13. Items to be given away...

Posted at 11:43 AM | Permalink | Comments: 22

Where the Boys Are

03/19/13

Where the Boys Are

Spring Break would not be complete without plenty of cute boys and there have been LOTS representing Memphis lately. For the March issue of Memphis magazine, I went off the cuff and produced an all men's fashion layout which coincided with a really pretty, bright, and sunny day. It was my first taste of Spring Fever this year and I was even more distracted than usual, having to work on a gorgeous day with this gorgeous guy . . . Feel my pain, please. Special note — everyone else on set was and always is very professional.  Other cute boys as of now include Justin Timberlake for all of the obvious reasons, but also for the fact that his new album, The 20/20 Experience, drops as another squad full of hotties and cuties — the Memphis Tigers...

Posted at 10:18 AM | Permalink | Comments

March Madness

03/01/13

March Madness

Today is March 1st so the "soft opening" of March Madness is making its way. Regardless of their loss this week, the Tigers have been on a roll and now is the time to tweak the mistakes, get through the rest of the season and CUSA tourney...and hopefully Dance our way through March. Be sure to grab your Tigers gear and wear it with pride. The usual stops at Tiger Book Store and Tiger Spirit shop are great, but for a really special t-shirt locally designed and made go to HoopCityMemphis.com.  These t-shirts are super soft and high on unique design style. They also have some of the best Grizz shirts too. This one below on the right made it in the March issue of Memphis Magazine in our men's fashion story.   All eyes on...Joe Jackson who is...

Posted at 10:46 AM | Permalink | Comments

My Day Job

02/22/13

My Day Job

I styled my friend, Necha Dickinson, for her second trip to the Grammys in support of her nominated husband, Luther. Necha's dress is a long chiffon Theyskens' Theory that reminded me instantly of our derivitive influence-Ossie Clark. Original "Ossies" are the epitome of effortless glam of the 70's and were poplular with British rockers and their girlfriends. The patent leather bow blet is perfect and we had lots of fun working with Jinger at Jospeh with these items. Necha's necklace is a multi layer moonstone piece by Mary Seay Taylor of Brave Design and it glowed on her. The sexy pewter sandals are her own and her clutch was loaned by her bestie, Juli Hurdle. Luther and Cody look great too, but this is all about Necha. Juli said it best when she posted on...

Posted at 08:42 AM | Permalink | Comments: 3

About This Blog

Augusta Campbell, Stylist

Augusta has worked as a stylist since 2005 when she became the stylist for Midsouth magazine. She's been doing monthly print photo shoots ever since and is now the fashion stylist for Memphis magazine.

Augusta's recent credits include the 2011 Memphis Flyer annual Fashion Issue, Craig Brewer's MTV series $5 Cover, and the Thanks & Giving campaigns for St. Jude Children's Research Hospital, featuring Morgan Freeman, Shawn White, and Luis Fonsi.

She also works with personal clients to help them refine their image, organize their closets, create wardrobes, and shop!

Contact Augusta via email by clicking here.   Fan Augusta on Facebook!

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