Whimsy Cookie Co. Brings Decorated Sweets to Poplar

The Whimsy Cookie Co., located next to Soul Fish Cafe, has parking in the back.

Need an adorable and edible valentine? Head east on Poplar past Perkins and think pink.

You can’t miss the new retail store for Whimsy Cookie Co. because the brick bungalow is painted bubble gum pink. The store opened Tuesday, relocating from its former location in Germantown.

I stopped in over the weekend and met founder and co-owner Laurie Suriff, who has had her eye on the former Gift and Art Shop for quite some time. “I knew this would be the perfect location for us,” she explained. “We wanted to be in East Memphis, and we had outgrown our space.”

With 5,000 square feet, the bungalow offers sufficient room for baking and decorating the company’s charming sugar cookies and chocolate dipped Oreos, along with retail sales and consultations for special orders. And the cheerful pink exterior continues inside.

“I have two boys,” said Suriff, who operates the business with co-owner Collins Tuohy. “I guess this is the girl in me.”

Whimsy Cookie Co., 4704 Poplar (901-343-0704). Open Tuesday through Saturday from 10 a.m. to 6 p.m.

The new location for Whimsy Cookie Co. includes a consultation area for private events, shown here with co-owner Laurie Suriff.


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Memphis Stew

Growing, Cooking, and Eating Mid-South Food

About This Blog

Memphis Stew is a food blog that celebrates our city’s community table and the people who grow, cook, and eat Memphis food. It is edited by Pamela Denney, food editor of Memphis magazine, who sees food as a delicious way to build families, friendships, and a more healthy and sustainable future.

To contact Pamela, email her at pam@memphismagazine.com.

To contact Hannah Bailey, email her at bailey@memphismagazine.com.


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