Urban Joe: The New Roast at Urban Farms Market

Urban Farms Market has a new private label roast from J.Brooks Roasters: Urban Joe.

Need a decadent jump start for your morning? If so, stop by Urban Farms Market and pick up this winning duo: the market's new private label java called “Urban Joe” and a loaf of chocolate chip banana nut bread from the young chefs at the Boys and Girls Club of Memphis.

The coffee is the market's blend from J.Brooks Premium Roasters, a specialty artisan line carried by the market since it opened last spring. Customers taste-tested blends before settling on Urban Joe's medium to bold flavor. The coffee is available ground or whole bean in 12-ounce ($8.99), 2-pound ($18.99) and 5-pound ($44) bags.

“Everyone who tasted it, loved it,” said Catherine Neal, market manager. “We wanted a blend that fell somewhere in between The Spirit of Memphis and Onix.”


The bread packaged under the Urban Treats label is made with typical banana bread ingredients plus loads of chocolate chips that melt a little when toasted. Don't be put off by the loaf's weight. A warm wedge with a little butter is filling but delicious. And the loaf will last all week.


In other news, the market in Binghampton is now open Tuesday through Friday from 1 to 6 p.m. and Saturdays from 9 a.m. to 3 p.m. Market workers also are gearing up for spring, when produce will move back outdoors along with an expanded garden center. “We're hoping to get lots of vegetable plants from our local growers,” Neal said. “We think it's one of the things our neighborhood wants.”

Urban Farms Market, 2977 Broad (901-257-9627)

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