Lost Memphis: The Krack Drug Company
I don't care if it's the owner's last name. It's the wrong thing to call your drugstore.
From a 1924 Christian Brothers College variety show program.
Ask Vance is the blog of Vance Lauderdale, the award-winning columnist of Memphis magazine and MBQ: Inside Memphis Business. Vance is the author of two books: Ask Vance: The Best Questions and Answers from Memphis Magazine's History and Trivia Expert (2003), as well as Ask Vance: More Questions and Answers from Memphis Magazine's History Expert (2011). He is also the recipient of quite a few nice awards, the creator of several eye-catching wall calendars, and the only person we know with a vintage shock-treatment machine in his den.
You can find him from time to time in the pages of the Memphis Flyer and MBQ, on WKNO television, and on Facebook. When he is not exploring the highways and byways of Memphis, he spends his time sleeping, napping, and dozing.
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